PUBLIC RELATIONS IMPLEMENTATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HTP212 |
PUBLIC RELATIONS IMPLEMENTATIONS |
4 |
2 |
2 |
5 |
Objectives and Contents |
| Objectives: |
It aims to understand the stages of idea development, research, planning, implementation and evaluation when creating a public relations campaign. |
| Content: |
Course content; public relations campaign stages, campaign file and material preparation, implementation, evaluation stages and measurement issues. |