STRATEGIC MANAGEMENT IN AVIATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HLP214	STRATEGIC MANAGEMENT IN AVIATION	2	2	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer SELİM AYKAÇ
Instructor(s) of the Course Unit	Assist.Prof. ERTAN GÜNDÜZ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to provide sufficient information about the management and organization of the Aviation business that "will make it possible to survive in the long term and provide it with a competitive advantage and return on average profit", not with the management of the daily and ordinary business in general.
Contents of the Course Unit:	Upon successful completion of the two hours a week course topics, students: *Finds solutions to the complexity of a business with simple ideas, *Finding the strengths and aspects of an organization that needs improvement and explaining the strategies that can be developed with different perspectives, *Interprets by reframing problems, *With artistry, choice, and leadership in business, she finds remedies for underutilized resources, people in pain, and high-risk ventures.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

The aim of the course is to provide sufficient information about the management and organization of the Aviation business that "will make it possible to survive in the long term and provide it with a competitive advantage and return on average profit", not with the management of the daily and ordinary business in general. Via the course any student: 1. Will learn about long turn management 2. Industry 4.0 requirements are fulfilled 3. Leading specifications are met.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	Strategic Management Related Terms and Concepts	Primer source of studying: S. Kadri Mirze, Hayri Ülgen (2001).Students are expected to attend the class regularly and actively. A student who does not watch the course for more than three weeks is considered unsuccessful. İşletmelerde Stratejik Yönetim, Beta Yayınları, İSTANBUL ISBN: 2789788614214
2	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	Strategic Management Process and Elements	Students attending the course are expected to contribute constructively and creatively to classroom activities, participate in discussions regularly, and complete project and presentation tasks to the best of their abilities. Participation is compulsory and it is very important for students to repeat the question and answer activities in the classroom and to build skills on the gains in previous lessons.
3	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	External Environment Analysis	Students attending the course are expected to contribute constructively and creatively to classroom activities, participate in discussions regularly, and complete project and presentation tasks to the best of their abilities. Participation is compulsory and it is very important for students to repeat the question and answer activities in the classroom and to build skills on the gains in previous lessons.
4	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	Business Analysis	Students attending the course are expected to contribute constructively and creatively to classroom activities, participate in discussions regularly, and complete project and presentation tasks to the best of their abilities. Participation is compulsory and it is very important for students to repeat the question and answer activities in the classroom and to build skills on the gains in previous lessons.
5	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	Measurement of Environmental Elements and Position Determination Matrices	Students attending the course are expected to contribute constructively and creatively to classroom activities, participate in discussions regularly, and complete project and presentation tasks to the best of their abilities. Participation is compulsory and it is very important for students to repeat the question and answer activities in the classroom and to build skills on the gains in previous lessons.
6	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	Organizational Orientation	Students attending the course are expected to contribute constructively and creatively to classroom activities, participate in discussions regularly, and complete project and presentation tasks to the best of their abilities. Participation is compulsory and it is very important for students to repeat the question and answer activities in the classroom and to build skills on the gains in previous lessons.
7	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	Key Strategies and Subgroups	Students attending the course are expected to contribute constructively and creatively to classroom activities, participate in discussions regularly, and complete project and presentation tasks to the best of their abilities. Participation is compulsory and it is very important for students to repeat the question and answer activities in the classroom and to build skills on the gains in previous lessons.
8	-	MID-TERM EXAM	-
9	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	Top Management Strategies: Corporate Strategies	Students attending the course are expected to contribute constructively and creatively to classroom activities, participate in discussions regularly, and complete project and presentation tasks to the best of their abilities. Participation is compulsory and it is very important for students to repeat the question and answer activities in the classroom and to build skills on the gains in previous lessons.
10	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	Business Management Strategies: Competitive Strategies	Students attending the course are expected to contribute constructively and creatively to classroom activities, participate in discussions regularly, and complete project and presentation tasks to the best of their abilities. Participation is compulsory and it is very important for students to repeat the question and answer activities in the classroom and to build skills on the gains in previous lessons.
11	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	Functional Strategies (Functional / Segmental Strategies)	Students attending the course are expected to contribute constructively and creatively to classroom activities, participate in discussions regularly, and complete project and presentation tasks to the best of their abilities. Participation is compulsory and it is very important for students to repeat the question and answer activities in the classroom and to build skills on the gains in previous lessons.
12	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	Techniques Used in Implementation of Management Strategies	Students attending the course are expected to contribute constructively and creatively to classroom activities, participate in discussions regularly, and complete project and presentation tasks to the best of their abilities. Participation is compulsory and it is very important for students to repeat the question and answer activities in the classroom and to build skills on the gains in previous lessons.
13	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	Implementation of Strategies	Students attending the course are expected to contribute constructively and creatively to classroom activities, participate in discussions regularly, and complete project and presentation tasks to the best of their abilities. Participation is compulsory and it is very important for students to repeat the question and answer activities in the classroom and to build skills on the gains in previous lessons.
14	Students will come to the lesson prepared by reading the subject of the lesson from the relevant sources.	Strategic Valuation and Control	Students attending the course are expected to contribute constructively and creatively to classroom activities, participate in discussions regularly, and complete project and presentation tasks to the best of their abilities. Participation is compulsory and it is very important for students to repeat the question and answer activities in the classroom and to build skills on the gains in previous lessons.
15	None	Organizational Guidance, Corporate Governance and Managerial Ethics	Final review.
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
S. Kadri Mirze, Hayri Ülgen (2001). İşletmelerde Stratejik Yönetim, Beta Yayınları, İSTANBUL Basic Resource (student will purchase).
Jeffrey A. Miles (2016) Yönetim ve Organizasyon Kuramları. 1. Basımdan Çeviri Editörleri Mustafa Polat, Korhan Arun, Nobel Yayıncılık, Ankara
Lee G. Bolman, Terence E. Deal (2013). Organizasyonları Yeniden Yapılandırmak Çev. A. Aypay, A. Tanrıöğen, Seçkin| İşletme & Finans Yayıncılık, 4. Bsk. Ankara
Erol Eren (1993). Yönetim ve Organizasyon, Beta Yayın Dağıtım A.Ş. 2. Bsk. İstanbul.
Tamer Koçel (2003). İşletme Yöneticiliği, Beta Yayın Dağıtım A.Ş. 9. Bsk. İstanbul.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	This program has theoretical and practical knowledge about the field of logistics.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the theoretical and practical basic concepts required by the field of air transportation.		1
2	Defines the terminology in the field of Air Logistics.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gains the ability to communicate effectively with colleagues.	0
2	Gains the ability to use information and communication technology tools.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have the ability to understand and apply sectoral legislation.	0
2	Gains the ability to use the theoretical field knowledge in practice with the awareness of professional ethics.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It takes responsibility in transforming its knowledge and skills into an idea/approach/technology/product with high social/cultural/economic added value by evaluating the risks and opportunities related to personal, professional and/or work area; develops entrepreneurial competence individually or as a team member.	0
2	It takes risks and responsibility in the realization of knowledge, ideas, practices or technologies that bring innovation to its field.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By determining the learning needs, it plans and manages the activities aimed at improving the performance of itself and the people under its responsibility in line with the learning objectives.		1
2	Evaluates the advanced knowledge and skills acquired in the field with a critical approach.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows the developments in the field and communicates with colleagues by using a foreign language (English) at least at the European Language Portfolio B1 General Level.	0
2	Uses information and communication technologies as required by the field, based on the computer usage competence defined in the Advanced Level of the European Computer Usage License.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It carries out its activities in line with the awareness it has acquired in the fields of universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety.		1
2	It acts in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results of the data related to the field.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	13	2	26
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	4	4
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	2	2
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	127