INTRODUCTION TO PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP111	INTRODUCTION TO PUBLIC RELATIONS	3	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer FUNDA ATEŞ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to create the necessary infrastructure for a successful public relations practice by introducing the concept, theories and principles of public relations to students.
Contents of the Course Unit:	The contents of the course include the subjects such as Definition of Public Relations, Historical Development of Public Relations, Target Audience in Public Relations, Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit, Public Relations Projects, Copywriting in Public Relations, The Place of Public Relations in Marketing Communication, Corporate identity, Internal Communication, Corporate Social Responsibility, Reputation Management, Issue Management, Risk Management, Crisis Management, Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations, Ethics in Public Relations, Public Relations Organizations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Summarize the historical process of public relations.
Distinguish the meanings of public relations and related concepts.
Debate the theories about public relations and give examples from these concepts.
List the stages of public relations practices.
Give examples about public relations and sponsorship applications.
Determine appropriate message strategies and the right channels for organizations to communicate well with their target audience.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Related Section of Course Book-Presentation	General Information About the Course, What is Public Relations?	Lecture & Question and Answer & Discussion
2	Related Section of Course Book-Presentation	Historical Development of Public Relations I	Lecture & Question and Answer & Discussion
3	Related Section of Course Book-Presentation	Historical Development of Public Relations II	Lecture & Question and Answer & Discussion
4	Related Section of Course Book-Presentation	Target Audience in Public Relations	Lecture & Question and Answer & Discussion
5	Related Section of Course Book-Presentation	Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit	Lecture & Question and Answer & Discussion
6	Related Section of Course Book-Presentation	Public Relations Projects	Lecture & Question and Answer & Discussion
7	Related Section of Course Book-Presentation	An overview	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Related Section of Course Book-Presentation	Copywriting in Public Relations	Lecture & Question and Answer & Discussion,General Evaluation
10	Related Section of Course Book-Presentation	The Place of Public Relations in Marketing Communication	Lecture & Question and Answer & Discussion
11	Related Section of Course Book-Presentation	Corporate identity	Lecture & Question and Answer & Discussion
12	Related Section of Course Book-Presentation	Internal Communication, Corporate Social Responsibility, Reputation Management	Lecture & Question and Answer & Discussion
13	Related Section of Course Book-Presentation	Issue Management, Risk Management, Crisis Management	Lecture & Question and Answer & Discussion
14	Related Section of Course Book-Presentation	Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations	Lecture & Question and Answer & Discussion
15	Rewiew of Course	Ethics in Public Relations, Public Relations Organizations	Lecture & Question and Answer & Discussion,General Evaluation
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Okay, A. ve Okay, A. (2018). Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları.
Peltekoglu, Balta, F. (2009). Halkla Iliskiler Nedir, Istanbul: Beta Publications
Bernays, Edward L. (2013). Public Relations, University of Oklahoma Press
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books, 2nd Ed.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To be able to recognize the basic functions of electronic circuit components and their behavior in the circuit.	0
2	Recognizing the physical strength limits of electronic circuit components and determining operating conditions accordingly.	0
3	Ability to make applications related to equations, inequalities and functions.	0
4	Making basic circuit solutions.	0
5	Calculating the effects of direct current on circuit elements.	0
6	Calculating the effects of alternating current on circuit elements.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Having knowledge about operating systems and computer hardware.	0
2	To recognize electrical-electronic measuring instruments, their working principles and to make measurements using these instruments.	0
3	To have knowledge about electronic circuit elements, digital and analog systems and the operation of these systems.	0
4	To have knowledge about oscillators and oscillator circuits.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To be able to produce solutions by using the acquired theoretical and experimental knowledge in a cause and effect relationship to possible problems encountered.	0
2	To be able to produce solutions using basic knowledge about the design and control of control-based functions in electronic circuits and systems.	0
3	To be able to have sufficient knowledge of the English language to conduct research using keywords for electronic systems and components, and to be able to decide on material selection by understanding catalog data.	0
4	Designing algorithms and flow diagrams.	0
5	To detect and analyze an existing system, system component or process and, when necessary, to design basic devices to meet the desired needs.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To be able to use selected computer-aided electronic design programs at a basic level for simulation and printed circuit creation.	0
2	Identifying the necessary measuring devices and methods in electronic circuits and systems and using them to identify errors and malfunctions with the help of signal tracking and measurement techniques, and to be able to eliminate them when the necessary equipment is provided.	0
3	To measure basic electrical quantities.	0
4	To be able to use transistor as switching and amplifier element.	0
5	Drawing and simulating computer-aided electrical and electronic circuit diagrams.	0
6	Writing programs for microcontroller.	0
7	Writing the program for programmable logic controllers.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To have knowledge about occupational safety and its applications and to be able to implement them.	0
2	To be able to make decisions in independent work, to take initiative and adapt in teamwork with people within and outside the profession.			2
3	Demonstrate that you can learn independently and apply what you have learned in the field of electronic technology.	0
4	To identify, define and solve problems related to unforeseen situations in studies related to the field of electronic technology and to select and apply simulation and modeling techniques along with appropriate practical methods.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To be able to access information, research resources for this purpose and use various information sources.	0
2	Knowing a foreign language at a level that allows you to communicate with colleagues and customers and being able to effectively follow the developments in your field				3
3	To have the ability to measure, analyze, interpret experimental data and reach a valid scientific conclusion from the data.	0
4	To demonstrate that one has gained the ability to identify problems related to unforeseen situations and seek solutions in studies related to the field of electronic technology.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To have knowledge and awareness of social responsibility, ethical values, social security rights, occupational health and safety on issues related to the field.		1
2	To be able to use current computer requirements such as words, operations, spreadsheets, presentations, e-mail and internet browsing at a good level in the professional field.	0
3	To be able to apply the basic knowledge acquired on employee rights, human rights, quality and professional ethics to working life.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To be able to write a technical report on the professional subject he/she is working on, to present the requested work based on a written explanation, and to conduct needs analysis.	0
2	To have the awareness of observing social, scientific and moral values in matters related to the profession.	0
3	To have knowledge and skills in a field built on the competencies gained in general or vocational education and to demonstrate understanding of the basic concepts in that field.	0
4	To be able to produce services and products in electronics technician work areas, taking into account scientific values and professional ethics.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	2	4	8
Laboratory	0	0	0
Reading	2	4	8
Assignment (Homework)	2	2	4
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	2	4	8
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	2	2	4
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	128