MASS COMMUNICATION AND MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTP106	MASS COMMUNICATION AND MEDIA	2	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer GÖRKEM GÜLAY DOĞAN ATICI
Instructor(s) of the Course Unit	Lecturer GÖRKEM GÜLAY DOĞAN ATICI
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To introduce students who are starting Radio ve TV Programming with “communication”, mass communication concept and theories.
Contents of the Course Unit:	Communication, items in communication, mass communication, mainstream and critical approaches Communication model’s ofLasswell, Shannon and Weaver, Shramm, Gerbner, Newcomb Silence of Spiral, Agenda-setting Theory, Desire-Satisfaction Theory, Gatekeeper, opininon leader concepts

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Learning communication and communication sciences
Awareness mass communication concept
Learning mass communication theories guiding
To harmonize mass communication theories with current news

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Definition communication concept	-
2	-	Items in communication process I (Source, message, channel, receiver)	-
3	-	Items in communication process I (Coding, decoding, relations framework, reflection, noise, echo, selective perception)	-
4	-	Communication types (Non-verbal communication, written communication), according to participants in the process of communication types (internal communication, interpersonal communication, intergroup communica	-
5	-	Communication types (Non-verbal communication, written communication), according to participants in the process of communication types (internal communication, interpersonal communication, intergroup communica	-
6	-	To analyse Critical Approaches	-
7	-	George Gerbner’s communication theory, Cultivation Theory	-
8	-	MID-TERM EXAM	-
9	-	Lasswell’s Model and Shannon and Weaver’s Model	-
10	-	ABX Balance Model, Co-Orientation Approach	-
11	-	Shramm’s mass communication theory	-
12	-	Culture concept	-
13	-	To analyse Critical Approaches	-
14	-	Spiral of Silence, Hypodermic Needle Theory, Desire- Satisfaction Theory	-
15	-	Spiral of Silence, Hypodermic Needle Theory, Desire- Satisfaction Theory	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	In theoretical terms about the work in the area of radio-television department at a level ensuring the competency and proficiency levels have relationships with the teaching of creative ideas.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Information communication technology is highly developed individuals graduate from this department nowadays, as people trained and factual knowledge in the sense of media literacy to bring it to a higher level should establish a quality level.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Theoretically able to work in the mass media to educate people and theoretical sense of perspective that can renew itself and create a broad vision ..					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To practice a degree in Radio and Television in the sense of people having various facilities and from school when they are mez Dunn in the light of these applications have the skills to work in the media should be.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Ability to work independently and to do original work to educate individuals who can take responsibility and ensure that you receive in the media.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Learning is a process that can be understood at the level of competence and learning to be open to new communication tools that analyze the mass of the people to enable them to work on.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Contact our era can be described as a social skills, social competence of individuals to make progress in the media as a target to create.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Media people involved in high-level competencies specific to the field to move to a point and noting areas to ensure successful employment of individuals.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	14	1	14
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	14	1	14
Project Work	14	1	14
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	74	0	124