| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| RTP106 | MASS COMMUNICATION AND MEDIA | 2 | 3 | 3 | 5 |
Objectives and Contents |
|
|---|---|
| Objectives: | To introduce students who are starting Radio ve TV Programming with “communication”, mass communication concept and theories. |
| Content: | Communication, items in communication, mass communication, mainstream and critical approaches Communication model’s ofLasswell, Shannon and Weaver, Shramm, Gerbner, Newcomb Silence of Spiral, Agenda-setting Theory, Desire-Satisfaction Theory, Gatekeeper, opininon leader concepts |