ELECTRONİC COMMERCE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
DTP208	ELECTRONİC COMMERCE	3	2	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer BURCU DEMİR
Instructor(s) of the Course Unit	Lecturer ATİLLA AYDIN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	With the electronic commerce course, it is aimed to examine the new business understanding and applications within the electronic market structure and to reach the level of knowledge that can carry out electronic commerce transactions in working life.
Contents of the Course Unit:	Introduction to Electronic Commerce, Basic Concepts in Electronic Commerce, E-Commerce Site Setup Stages, Integrations on E-Commerce Site, E-Commerce Supplier Management, E-Commerce Logistics Management, Digital Marketing and Sales, E-Commerce Audience Analysis, E-Commerce Customer Service Management, E-Export and Government Incentives, It includes the topics of Introduction of Web Site Design and Development Programs and Analysis of Successful E-commerce Applications.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Receives introductory training in e-commerce and lists the basic concepts of e-commerce. It explains the functions of the electronic commerce site and the things to be considered in terms of user experience. (explain) (2)
Explains the e-commerce site setup. Integrations to be made on the electronic commerce site; explains logistics integration, ERP integration, CRM integration, e-invoice integration, admin panel integration, cargo integration. (list) (1)
Explains e-commerce supplier management and logistics management. Explain the concepts of digital marketing and sales. Electronic commerce target audience analysis. (illustrate) (3)
Explains e-Export and Government Incentives. It gives an example of a successful electronic commerce application. (list) (1)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to Electronic Commerce	Lecture, Question and Answer
2	Related reading	Basic Concepts in Electronic Commerce	Lecture, Question and Answer
3	Related reading	E-Commerce Site Setup Stages	Lecture, Question and Answer
4	Related reading	E-Commerce Site Setup Stages I	Lecture, Question and Answer
5	Related reading	Integrations on E-Commerce Site	Lecture, Question and Answer
6	Related reading	E-Commerce Supplier Management	Lecture, Question and Answer
7	Related reading	E-Commerce Logistics Management	Lecture, Question and Answer
8	-	MID-TERM EXAM	-
9	Related reading	Digital Marketing and Sales	Lecture, Question and Answer
10	Related reading	E-Commerce Audience Analysis	Lecture, Question and Answer
11	Related reading	E-Ticaret Müşteri Hizmetleri Yönetimi	Lecture, Question and Answer
12	Related reading	E-İhracat ve Devlet Teşvikleri	Lecture, Question and Answer
13	Related reading	Introduction of Web Site Design and Development Programs	Lecture, Question and Answer
14	Related reading	Review of Successful E-commerce Applications	Lecture, Question and Answer
15	Related reading	General evaluation	Lecture, Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kazankaya, K. (2019). E-Ticaret ve Dijital Pazarlama: İnternet'ten Para Kazanma Yolları. Sokak Yayın Grubu.
Kavaklı İ. (2018). E-Ticaret Rehberi. Kodlab Yayın Dağıtım.
Cura T. Elektronik Ticaret. AUZEF
https://www.eticaret.gov.tr/

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Secondary-level qualification has been gained to date information in their respective fields based on textbooks, supplies, application tools and other resources supported by basic theoretical and practical knowledge to have.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Foreign Trade has basic knowledge in the field.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Foreign Trade has acquired in the field of basic theoretical and practical knowledge in the same area at the same level or at the level of advanced training in an area to acquire the skills to use.				3
2	Foreign Trade has acquired basic knowledge about the area and using the skills, ability to interpret and evaluate data, identify problems, analyze the evidence-based solutions to develop.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Decisions, actions and behaviors related to the field of foreign trade is the ability to use the knowledge gained.				3
2	Analyze information on foreign trade area, has the ability to interpret and evaluate.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Foreign Trade area as the basic level to conduct an independent study.			2
2	Foreign Trade encountered in applications related to the field to solve complex and unpredictable problems to take responsibility as a team member.			2
3	Within the framework of a project under the responsibility of employees to conduct activities for development.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Foreign Trade gained in the field of basic knowledge and skills to critically evaluate, to determine and meet the learning needs.			2
2	An advanced education level education in the same field or the same level to direct a profession.			2
3	To gain an awareness of lifelong learning.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Foreign Trade issues related to the field have the basic knowledge and skills at the level of ideas through written and verbal communication to transfer.			2
2	Foreign Trade issues related to the field of ideas and proposals for solutions to problems and with people who are experts to share.				3
3	A foreign language, at least in the general level of European Language Portfolio A2 monitor and using the information in the field of Foreign Trade to communicate with colleagues.			2
4	Foreign Trade areas as required by the European Computer Driving Licence Foundation least with computer software to use information and communication technologies.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Foreign Trade area related to the field of data collection, dissemination stages of implementation and results of the social, scientific, cultural and ethical values ​​have.			2
2	Social rights, social justice, quality and cultural values, environmental protection, occupational health and safety issues have sufficient awareness.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	14	3	42
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	15	15
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	15	15
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	130