AIRLINE CORPORATE RELATIONS MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIY433	AIRLINE CORPORATE RELATIONS MANAGEMENT	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ŞEBNEM GÜRSOY ULUSOY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To teach corporate relationship management techniques, brand image, external and internal environmental management, corporate identity and image making, fair system organization standardization and to train managers who ensure the acquisition of organizational culture identity.
Contents of the Course Unit:	Institutional theories, brand management, corporate communication, reputation management and PR behavior management, relationship management.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
To train specialists in the corporate relations management of a corporate company and airline company at a professional level and to teach management techniques.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Concept of institutionalism, environment, history, formalization, standardization, socialization	Presentation, question and answer
2	Reading book	Corporate mission, vision, logo and structure, principles	Presentation, question and answer
3	Reading book	Institutional mechanisms, corporate identity items, philosophy and design	Presentation, question and answer
4	Reading book	Institutional theories and approaches	Presentation, question and answer
5	Thesis review	Isomorphism	Presentation, question and answer
6	Reading book	Institutionalism, process and life cycle continuity	Presentation, question and answer
7	film research	Corporate behavior, corporate communication and corporate image	Presentation, question and answer
8	-	MID-TERM EXAM	-
9	Reading book	Brand management, fair organizations, promotion management	Presentation, question and answer
10	Reading book	Organizational culture and organization airline and other organizations	Presentation, question and answer
11	Reading book	Reputation, image and corporate identity management	Presentation, question and answer
12	Thesis review	Press and Pr	Presentation, question and answer
13	Reading book	Communication and strategy management	Presentation, question and answer
14	Reading book	Data management and standardization	Presentation, question and answer
15	film research	Corporate management systems	Presentation, question and answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Cornelissen, J. P. (2008). Corporate communication. The International Encyclopedia of Communication.
Akyürek, R. (2005). Kurumsal İletişim Yönetimi (Vol. 859). Anadolu Universitesi.
Tüm, Y., & Özgener, Ş. (2018). Havayolu taşımacılığında kurumsal imaj ve etik algıların yeniden satın alma niyeti üzerindeki etkileri: İlişki kalitesinin düzenleyici rolü (Master's thesis, Nevşehir Hacı Bektaş Veli Üniversitesi).

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1
2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department student relates between concepts, topics and techniques in the field of media and communication.
2	Discusses the solutions of problems related to the field.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies the techniques and solutions in the field of New Media and Communication to the problems encountered in the media sector.
2	Changes the existing solutions for academic and sectoral problems in the field of New Media and Communication in accordance with current needs.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies independent working methods related with New Media and Communication field.
2	Manages teamworks related with his / her field.
3	Relates between different interdisciplinary methods and the ones in his/her field.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compares whether the concepts and techniques in the field of New Media and Communication are up-to-date and analyze whether these concepts and techniques are applicable.
2	Summarizes the literature in his/her field.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Produces methods and solutions for other representatives of New Media and Communication field.
2	Organizes group studies in his/her field.
3	Explains thoughts in interpersonal discussions about the field.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Produces new information and techniques about his/her field.
2	Predicts the future developments and problems in his/her field.
3	Examines the results of studies related with New Media and Communication field.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	2	15	30
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	2	15	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	33	0	130