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MARKETING AND SALES TECHNIQUES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TTP104 MARKETING AND SALES TECHNIQUES 2 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Satış ve Pazarlama Teknikleriyle İkna Sanatı ( Adem Serdaroğlu )
Pazarlama ve Satış Tekniği ( Haluk Öztekin )
Satış Ve Pazarlama Stratejileri ( Özcan Tunçel )