| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| IBY218 | PRINCIPLES AND MANAGEMENT OF MARKETING | 4 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Doç.Dr.Yakup Durmaz (EDİTÖR) - Pazarlama İlkeleri |
| Prof.Dr. İsmet Mucuk – Pazarlama İlkeleri |
| Prof.Dr. Mehmet Karafakıoğlu – Pazarlama İlkeleri |
| Prof.Dr. Sevgi Ayşe Öztürk – Hizmet Pazarlaması |
| ARMSTRONG, Gary, et al. "Principles of marketing". Pearson Australia, 2014. |
| BAKER, Michael. The Marketing Book". Routledge, 2012. |