| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| ISL340 | MARKETING MANAGEMENT | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Kotler, P., Saliba, S., & Keller,K.L.(ÇV. Kırcova, İ). Pazarlama Yönetimi, 2018. |
| Güncel gazete ve dergi haberleri. |
| Akademik dergilerden seçilen makaleler. |