Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
MIY427 | PERSUASION THEORIES AND RETORICS | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
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Tecer, B. (2016). Ikna Muhendisligi. Remzi Bookstore. Kişisel Gelisim Dizisi |
Cialdini, R.B. (2006). Influence: The Psychology of Persuasion, Revised Edition. Harper Business. (USA). |