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PERSUASION THEORIES AND RETORICS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY427 PERSUASION THEORIES AND RETORICS 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Tecer, B. (2016). Ikna Muhendisligi. Remzi Bookstore. Kişisel Gelisim Dizisi
Cialdini, R.B. (2006). Influence: The Psychology of Persuasion, Revised Edition. Harper Business. (USA).