PERSUASION THEORIES AND RETORICS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY427	PERSUASION THEORIES AND RETORICS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to explain the importance of persuasion process and discourse in communication, and to explain the function of rhetorical texts and visuals between source and receiver.
Contents of the Course Unit:	Contents of the course include the subjects such as the definition of persuasion and rhetoric, the importance of elements of the communication process such as ethos pathos and logos, the characteristics of persuasive communication and various theories of learning and behaviour.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Discuss which arguments will be used in the persuasion process.
Analyze the propositions used in the message by the other party during the persuasion.
Defend the argument of the validity of the persuasion
Persuade the target audience using the Ethos, Pathos, Logos features in accordance with the target audience's expectations.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	persuasion theories	Presentation and Lecture
2	Reading	persuasion and rhetorical concepts	Presentation and Lecture
3	Reading	Sides of persuasion	Presentation and Lecture
4	Reading	persuasion elements ethos	Presentation and Lecture
5	Reading	persuasion elements pathos	Presentation and Lecture
6	Reading	persuasion elements logos	Presentation and Lecture
7	Reading	cicero and persuasion	Presentation and Lecture
8	-	MID-TERM EXAM	-
9	Reading	cicero and persuasion	Presentation and Lecture
10	Reading	Skinner's behavioural theory	Presentation and Lecture
11	Reading	social learning theory	Presentation and Lecture
12	Reading	Single shot manner change theory	Presentation and Lecture
13	Reading	social judgement theory	Presentation and Lecture
14	Reading	Practice	Presentation and Lecture
15	Reading	Revision	Presentation and Lecture
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Tecer, B. (2016). Ikna Muhendisligi. Remzi Bookstore. Kişisel Gelisim Dizisi
Cialdini, R.B. (2006). Influence: The Psychology of Persuasion, Revised Edition. Harper Business. (USA).

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts of Social Service, working fields and application frameworks.					4
2	Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Establish the link between the application frameworks of Social Service.					4
2	Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.					4
2	Examine the spatial legislation of Social Service and develop new strategies for implementation.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve the problems specific to the field of Social Service according to scientific data.				3
2	Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describes a life worthy of dignity of the person who is the subject of social service science.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Configures the communication between institutions in order to solve the problems.					4
2	Uses the educational role in the social service area.					4
3	Produces projects that will increase the consciousness level of the society.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention				3
2	Acts as a social worker in accordance with the laws, regulations and professional ethics rules.					4
3	Organize their work in accordance with their rights and responsibilities as an individual.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	25	25
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	15	15
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	123