Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
MIY110 | MEDIA ECONOMY | 2 | 3 | 3 | 7 |
SOURCE MATERIALS & RECOMMENDED READING |
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Alexander, A, Owers, J., Carveth, R., Hollifield, A. ve Greco, A. (2004). Media Economics: Theory and Practice, Mahwah, NJ: Lawrence Erlbaum Associates. (USA). |
Kuyucu, M. (2012). Turkiye’de Medya Ekonomisi. Esen Books. |