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MEDIA ECONOMY COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY110 MEDIA ECONOMY 2 3 3 7

SOURCE MATERIALS & RECOMMENDED READING

Alexander, A, Owers, J., Carveth, R., Hollifield, A. ve Greco, A. (2004). Media Economics: Theory and Practice, Mahwah, NJ: Lawrence Erlbaum Associates. (USA).
Kuyucu, M. (2012). Turkiye’de Medya Ekonomisi. Esen Books.