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CRISIS COMMUNICATION AND CRISIS MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY319 CRISIS COMMUNICATION AND CRISIS MANAGEMENT 5 3 3 7

SOURCE MATERIALS & RECOMMENDED READING

Baltas, Z. (2002). Krizde Firsatları Gormek. Remzi Bookstore.
Luecke, R. Kriz Yonetimi. Harward Business School Press/ Is Bankası Kultur Publications.
Kotler, P. (2013). Kurumsal Sosyal Sorumluluk. Mediacat Books