| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MIY319 | CRISIS COMMUNICATION AND CRISIS MANAGEMENT | 5 | 3 | 3 | 7 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Baltas, Z. (2002). Krizde Firsatları Gormek. Remzi Bookstore. |
| Luecke, R. Kriz Yonetimi. Harward Business School Press/ Is Bankası Kultur Publications. |
| Kotler, P. (2013). Kurumsal Sosyal Sorumluluk. Mediacat Books |