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BASIC BUSINESS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
SBP224 BASIC BUSINESS 3 2 2 4

Objectives and Contents

Objectives: With this course, the basic concepts of business science, the purpose and characteristics of the business, its culture, the historical development of management science (classical, neoclassical, and modern management approaches), postmodern management theories, human resources, production, public relations, marketing functions, and It is aimed to gain a perspective on the application of these concepts.
Content: In the content of this course, basic concepts and definitions about business, business and its environment, functions of businesses, management, production, marketing, human resources and public relations functions, management functions directing, planning, decision-making, organizing, coordinating, and control issues are examined.