Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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ELT407 | STRATEJİK YÖNETİM | 7 | 3 | 3 | 7 |
Objectives and Contents |
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Objectives: | The aim of this course is to improve students' strategy development skills and knowledge from a top management perspective and to make students competent in analyzing the internal and external environment of businesses during the strategic management process. |
Content: | The content of the course consists of Strategic Management Process and Elements, External Environment and Business Analysis, Strategic Direction, Strategy Determination, Strategy Types, Implementation of Strategies and Strategic Evaluation. |