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STRATEJİK YÖNETİM COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ELT407 STRATEJİK YÖNETİM 7 3 3 7

Objectives and Contents

Objectives: The aim of this course is to improve students' strategy development skills and knowledge from a top management perspective and to make students competent in analyzing the internal and external environment of businesses during the strategic management process.
Content: The content of the course consists of Strategic Management Process and Elements, External Environment and Business Analysis, Strategic Direction, Strategy Determination, Strategy Types, Implementation of Strategies and Strategic Evaluation.