STRATEJİK YÖNETİM PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ELT407	STRATEJİK YÖNETİM	7	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. MUSTAFA ÇANAKÇIOĞLU
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to improve students' strategy development skills and knowledge from a top management perspective and to make students competent in analyzing the internal and external environment of businesses during the strategic management process.
Contents of the Course Unit:	The content of the course consists of Strategic Management Process and Elements, External Environment and Business Analysis, Strategic Direction, Strategy Determination, Strategy Types, Implementation of Strategies and Strategic Evaluation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Students summarize the strategic management process.
Students explain what strategic analysis tools are.
Students interpret the mission, vision, goals and objectives of businesses.
Distinguishes the role of each analysis tool in strategy development.
Students plan strategies that will enable businesses to achieve their strategic goals and objectives.
Students analyze the internal and external environment of businesses.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading Books-Lecture Notes	Basic Concepts About Strategic Management	Lecture and discussion
2	Reading Books-Lecture Notes	Strategic Management Process and Elements	Lecture and discussion
3	Reading Books-Lecture Notes	External Environment Analysis	Lecture and discussion
4	Reading Books-Lecture Notes	Business analysis	Lecture and discussion
5	Reading Books-Lecture Notes	Measurement of Environmental Elements and Status Determination Matrices	Lecture and discussion
6	Reading Books-Lecture Notes	Organizational Orientation: Mission, Vision, Purpose and Objectives	Lecture and discussion
7	Reading Books-Lecture Notes	Strategy Determination: Basic Strategies and Subgroups	Lecture and discussion
8	-	MID-TERM EXAM	-
9	Reading Books-Lecture Notes	Top Management Strategies: Corporate Strategies	Lecture and discussion
10	Reading Books-Lecture Notes	Business Management Strategies: Competitive Strategies	Lecture and discussion
11	Reading Books-Lecture Notes	Functional Strategies: Departmental Strategies	Lecture and discussion
12	Reading Books-Lecture Notes	Techniques Used in Implementing Management Strategies	Lecture and discussion
13	Reading Books-Lecture Notes	Implementation of Strategies	Lecture and discussion
14	Reading Books-Lecture Notes	Strategic Evaluation and Control	Lecture and discussion
15	Reading Books-Lecture Notes	An overview	Lecture and discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Eren, E. (2010). Stratejik Yönetim ve İşletme Politikası, Beta Yayın, 8. Baskı, İstanbul.
Pearce, J. A., Robinson, R. B., & Subramanian, R. (2000). Strategic management: Formulation, implementation, and control. Columbus, OH: Irwin/McGraw-Hill.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Learns the basic information about electronic commerce.			2
2	Gains awareness about project and risk management skills and the importance of entrepreneurship, innovation and sustainable development.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows new generation marketing strategies by learning digital marketing.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Correctly relates the relationship between electronic commerce and information and communication technologies.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies the knowledge and skills related to the field, taking into account its social and ethical responsibilities.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Researches developments in science and technology and understands the importance of constantly renewing themselves adopting lifelong learning as a principle.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gains skills in web and graphic design.	0
2	Has the ability to produce innovative works by learning to use digital tools effectively.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes the current e-commerce environment.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	2	3	6
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	14	3	42
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	14	1	14
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	12	12
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	12	12
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	75	0	184