INTEGRATED MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| YEM413 |
INTEGRATED MARKETING COMMUNICATION |
5 |
3 |
3 |
5 |
Objectives and Contents |
| Objectives: |
The aim of this course is to ensure that marketing is addressed together with different disciplines and that appropriate responses are given to the needs. |
| Content: |
The content of the course consists of the ways marketing is used in the field of communication, marketing elements, and effective communication strategies. |