| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| IKP152 | STRATEJİK YÖNETİM | 2 | 2 | 2 | 4 |
Objectives and Contents |
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|---|---|
| Objectives: | Students will be introduced to business administration and the economic, political, and cultural systems within which businesses operate. They will be provided with the fundamentals necessary to assess situations, develop strategies, and plan within these systems. |
| Content: | Company, management system, and culture. Sector and stakeholder analyses, strategic decision-making planning and implementation, conducting situation assessment analyses, strategic guidance, strategic analysis, strategy development, core strategies, and sub-groups. |