STRATEJİK YÖNETİM PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
IKP152	STRATEJİK YÖNETİM	2	2	2	4

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. HÜLYA ATEŞOĞLU
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Students will be introduced to business administration and the economic, political, and cultural systems within which businesses operate. They will be provided with the fundamentals necessary to assess situations, develop strategies, and plan within these systems.
Contents of the Course Unit:	Company, management system, and culture. Sector and stakeholder analyses, strategic decision-making planning and implementation, conducting situation assessment analyses, strategic guidance, strategic analysis, strategy development, core strategies, and sub-groups.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Will learn about strategic management tools,
You will be knowledgeable about the activities of vehicles in various situations,
Know the stakeholder system and be able to conduct stakeholder analyses,
Capable of conducting industry and competitive analyses
It will be able to conduct strategic planning.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Strategic Management Related Terms and Concepts	-
2	-	Strategic Management Process and Elements	-
3	-	External Environment Analysis	-
4	-	Business Analysis	-
5	-	Measurement of Environmental Factors and Condition Assessment Matrices	-
6	-	Organizational Orientation	-
7	-	Basic Strategies and Subgroups	-
8	-	MID-TERM EXAM	-
9	-	Top Management Strategies: Corporate Strategies	-
10	-	Business Management Strategies: Competitive Strategies	-
11	-	Functional Strategies (Functional/Sectoral Strategies)	-
12	-	Techniques Used in Implementing Management Strategies	-
13	-	Implementation of Strategies – 1: Business Structures and SystemsImplementation of Strategies – 2: Management Styles, Shared Values, Human Resources, and Business Capabilities	-
14	-	Strategic Valuation and Control	-
15	-	Again	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ülgen, H., & Mirze, S. K. (2010). İşletmelerde stratejik yönetim (5. Baskı). İstanbul: Beta Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communication Science explains the basic concepts of Human Resources and Communication Sciences associate with the theoretical foundation.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Issues related to their disciplines such as statistics and psychology have theoretical and practical knowledge in human resources solutions uses.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Institutional analyzes, and these requirements in accordance with the requirements of applications under realistic models of communication design.					4
2	Human Resources application of modern techniques and tools that are required for selecting and knows how to use effectively.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Existing applications in the field of Human Resources analyze, evaluate and develop applications for their development.					4
2	Human Resources issues involved in the field selects the appropriate research methods and techniques, apply.					4
3	A specific conceptual model is implemented using modern methods of human resources.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Research design and methods, surveys, collecting data, analyzing the results, evaluation of consciousness and responsibility to have.					4
2	May carry out work effectively as an individual.					4
3	Ability to work effectively within a team and take responsibility shows.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conscious of the necessity of lifelong learning, science and technology developments can be followed through the mass media and can renew themselves.					4
2	Project management, workplace practices, employee health, environmental and safety issues is conscious.					4
3	Social Responsibility solutions and applications are aware of the universal and social effects and is aware of the importance of this issue.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Oral or written, express a problem and can communicate effectively and have at least one foreign language.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Human Resource Management, supervision, development and safety / reliability knowledgeable about and be able to apply this information in the study.					4
2	With professional and ethical responsibility of spreading awareness in the society has this responsibility.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	5	25
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	5	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	40	0	108