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MODA PAZARLAMA COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MTP212 MODA PAZARLAMA 3 2 2 5

Objectives and Contents

Objectives: To review to marketing activities about businesses which take place in fashion industry.To improve information and skills related with marketing, giving price, distrubution and standing of products.
Content: The content of course is includes activites such as fashion design and marketing interactions, fashion marketing planning and process, product making and brand working, brand management and configuration.