MODA PAZARLAMA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MTP212	MODA PAZARLAMA	3	2	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer SULTAN ÇETİNKAYA
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To review to marketing activities about businesses which take place in fashion industry.To improve information and skills related with marketing, giving price, distrubution and standing of products.
Contents of the Course Unit:	The content of course is includes activites such as fashion design and marketing interactions, fashion marketing planning and process, product making and brand working, brand management and configuration.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
It describes concept of marketing and fashion design interactions.
It comprehends purpose and importance of fashion marketing.
It explains concept of brand and process of brand management.
It examines activities of product, pricing , distrubutuon, standing.
It examines the factors effecting brand success.
It understands types of visual marketing methods and presentation.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Definition of marketing, functions, fashion designs interactions.	-
2	-	Functions of marketing, strategies and types of market amd strategies.	-
3	-	The market research process and data collections methods.	-
4	-	Dividing of market and choosing of target market.	-
5	-	Fashion marketing process and fashion-brand concept.	-
6	-	Definition and importance of branding, brand strategies and configuration.	-
7	-	The process of giving price in fashion marketing.	-
8	-	MID-TERM EXAM	-
9	-	The process of standing in fashion marketing; (advertisement, introducing, personal sale)	-
10	-	The canals of distrubution in fashion marketing and choosing of it.	-
11	-	Behaviours of consumers	-
12	-	Management of brand in fashion	-
13	-	Definition of fashion marketing systems and brand management in garment industry of Turk and international companies.	-
14	-	Researching of applications of visual marketing and different techniques of presentation such as fashion photography, fashion magazines, fashion exhibition	-
15	-	Applications of strategical marketing in fashion industry.	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognizes the fundamental design principles of art-oriented	0
2	Becomes equipped with theoretical knowledge about computer programs	0
3	Makes techniqual presentations of visual designs	0
4	Uses technical knowledge for fashion design	0
5	Recognize the types and properties of textile fibers.	0
6	Knows textile materials and textile auxiliaries			2
7	Knows authorities of the fashion design						5
8	Follows the works of authorities in the field of fashion design						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Can design a collection and project, in the light of a specified theme.	0
2	Knowledge of contemporary issues related to professional practice matches with aesthetic perspective.		1
3	Efficiently uses the necessary informations about technology for fashion design applications	0
4	Designs and delivers visual collections and reviews.	0
5	Gets vocational-technical knowledge about design, implementation and production	0
6	Uses technological tools, equipment and machinery in the field of design	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognize textile raw materials.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepares orriginal collections according to the selected theme	0
2	Prepares the molds of the designs	0
3	Produces a product by sewing his/her designs	0
4	Makes the presentation of his/her designs by the artistic drawings.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	As an individual; interdisciplinary work effectively in accordance with the principles of harmony.		1
2	Vocational and social issues are effectively involved in the work of the team created.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To work on a global scale foreign language knowledge, communication skills and have the vision.	0
2	Life-long learning is conscious of the need.	0
3	Bilim ve teknoloji alanındaki gelişmeleri izler ve kendini yeniler.	0
4	Objective external perspective on their work with competence and self-criticism would follow.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effective visual, written and verbal communication.				3
2	Social rights, social justice, quality culture, professional ethics, cultural values ​​and environmental protection issues will have sufficient awareness.		1
3	Is capable of analytical thinking and problem solving.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Practical fashion design processes are designed	0
2	Fashion design performs processes according to the purpose	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	10	6	60
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	8	4	32
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	3	2	6
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	2	2
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	2	2
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	37	0	130