| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| BSY352 | RECREATION MARKETING AND SPONSORSHIP | 6 | 2 | 2 | 5 |
Objectives and Contents |
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|---|---|
| Objectives: | The objective of the course is to help students gain the ability to use marketing methods in recreation, and to obtain information about preparation of sponsorship file for recreation area. |
| Content: | Contents of the course include; Marketing and recreation marketing, commercialization of recreation, branding and changing recreation participant profile, product and market development in the recreation industry, media and sponsorship services, recreational tourism marketing, basic problems in recreation marketing and sponsorship and solution offers. |