ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY428	ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS	8	5	3	8

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to understand the organization and follow-up process.
Contents of the Course Unit:	The contents of the course include the subjects such as stages of public relations campaign: research, planning, implementation and evaluation; analysis of current situation; market analysis, audience analysis.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List public relations campaign stages.
Explain the concepts of current situation analysis and market analysis.
Design a campaign by doing the current situation analysis.
Make presentations according to the campaign that he/she decided.
Apply the campaign in accordance with analysis and research.
Evaluate the impact of the campaign.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction	Question-Answer
2	Student Group Work	Dividing the students into groups for Campaign Works and Specifying Campaigns	Lecture & Question-Answer & Discussion
3	The relevant subject in the coursebook+ Presentation	Specifying research, planning, implementation and evaluation process in Campaigns	Lecture & Question-Answer & Discussion
4	The relevant subject in the coursebook+ Presentation	Current Situation Analysis for the specified campaigns	Lecture & Question-Answer & Discussion
5	The relevant subject in the coursebook+ Presentation	Market Analysis	Lecture & Question-Answer & Discussion
6	The relevant subject in the coursebook+ Presentation	Target Audience Analysis	Lecture & Question-Answer & Discussion
7	Presentation	Presentations Before Campaigns	Question-Answer, Discussion
8	-	MID-TERM EXAM	-
9	Presentation	Presentations Before Campaigns	Question-Answer, Discussion
10	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
11	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
12	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
13	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
14	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
15	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Gurel, T. (2010). Halkla Iliskiler Yonetiminde Guncel Konular, Beta Publications
Pira, G. A. , Topsumer, F. (2012). Stratejik Halkla Iliskiler Yonetimi, Seckin Publications
Theaker, A. (2006). Halkla Iliskilerin El Kitabı, Istanbul: MediaCat
Weintraub, E. (2015). Strategic Public Relations Management, New York : Routledge

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.						5
2	Compare current theories in the field and communication theories.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.					4
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.						5
2	Using field knowledge, identify and solve problems related to field.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.						5
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.						5
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.					4
3	Designs a communication plan by taking responsibility in case of problems related to the field.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.						5
2	Analyze the developments, changes and innovations in his field and gices an example.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.					4
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.						5
2	Analyze and interpret the social and global impacts of issues related with communication.					4
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	5	70
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	1	5	5
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	6	5	30
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	5	25
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	4	5	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	204