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ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY428	ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS	8	5	3	8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction	Question-Answer
2	Student Group Work	Dividing the students into groups for Campaign Works and Specifying Campaigns	Lecture & Question-Answer & Discussion
3	The relevant subject in the coursebook+ Presentation	Specifying research, planning, implementation and evaluation process in Campaigns	Lecture & Question-Answer & Discussion
4	The relevant subject in the coursebook+ Presentation	Current Situation Analysis for the specified campaigns	Lecture & Question-Answer & Discussion
5	The relevant subject in the coursebook+ Presentation	Market Analysis	Lecture & Question-Answer & Discussion
6	The relevant subject in the coursebook+ Presentation	Target Audience Analysis	Lecture & Question-Answer & Discussion
7	Presentation	Presentations Before Campaigns	Question-Answer, Discussion
8	-	MID-TERM EXAM	-
9	Presentation	Presentations Before Campaigns	Question-Answer, Discussion
10	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
11	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
12	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
13	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
14	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
15	Campaign Presentation	Student Campaign Works (Group Work)	Campaign Application, Question-Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-