ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY428 |
ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS |
8 |
5 |
3 |
8 |
Objectives and Contents |
| Objectives: |
This course aims to understand the organization and follow-up process. |
| Content: |
The contents of the course include the subjects such as stages of public relations campaign: research, planning, implementation and evaluation; analysis of current situation; market analysis, audience analysis. |