ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY428 |
ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS |
8 |
5 |
3 |
8 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| List public relations campaign stages. |
| Explain the concepts of current situation analysis and market analysis. |
| Design a campaign by doing the current situation analysis. |
| Make presentations according to the campaign that he/she decided. |
| Apply the campaign in accordance with analysis and research. |
| Evaluate the impact of the campaign. |