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ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY428 ORGANIZATION MANAGEMENT IN PUBLIC RELATIONS 8 5 3 8

SOURCE MATERIALS & RECOMMENDED READING

Gurel, T. (2010). Halkla Iliskiler Yonetiminde Guncel Konular, Beta Publications
Pira, G. A. , Topsumer, F. (2012). Stratejik Halkla Iliskiler Yonetimi, Seckin Publications
Theaker, A. (2006). Halkla Iliskilerin El Kitabı, Istanbul: MediaCat
Weintraub, E. (2015). Strategic Public Relations Management, New York : Routledge