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CRISIS COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT215 CRISIS COMMUNICATION 3 3 3 6

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to describe risk and crisis and how to deal with risk and crisis situations, to summarize the steps of crisis communication and to analyze past practices of crisis communication.
Contents of the Course Unit: Contents of the course include the subjects as in identifying crises, classification of risk theories, identifying the concept of trust and examination its importance, explanation how to build trust with discourses and explanation of processes of decision making and implementation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Tell at least 3 features of crisis communication
Find the causes of social media-based crises by following social media channels
Classify the reasons for the occurrence of risks
Example failings in crisis communication programs by reviewing past events
Strategically organize how to reach out to the stakeholder and communication channels in the event of a crisis
Compare and analyze the risk theories

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Review Introduction To The Course, General Framework And İts Lecture & Question and Answer
2 Literature Review Risks And Organization In The Modern World Lecture & Question and Answer
3 Literature Review Risk Environments From The Point Of Organizations Lecture & Question and Answer
4 Literature Review Organizations And Dimensions Of Risk Lecture & Question and Answer
5 Literature Review Risk Assessment And Developing Strategic Communication Plan Lecture & Question and Answer
6 Literature Review Evaluating Media Environment Within The Process Lecture & Question and Answer
7 Literature Review Evaluating Social Reactions Within The Process Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Literature Review Strategic Language And Developing Messages Lecture & Question and Answer
10 Literature Review Crisis Communication Cases I Lecture & Question and Answer
11 Literature Review Crisis Communication Cases II Lecture & Question and Answer
12 Literature Review Crisis Communication Cases III Lecture & Question and Answer
13 Literature Review Crisis Communication Cases IV Lecture & Question and Answer
14 Literature Review Crisis Simulation Lecture & Question and Answer
15 - General Revision Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Luecke, R. (2008). Kriz Yonetimi. Istanbul: Is Bankasi Kultur Publications.
Pira, A. ve Sohodol, C. (2012). Kriz Yonetimi. Istanbul: Iletisim Publications.
Ashcroft, L. S. (1997). Crisis management-public relations. Journal of Managerial Psychology, 12(5): 325-332.
Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding. Sage Publications.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
1
2
List the main features of communication in items.
4
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
5

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
1
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
2
3
Tell the basic concepts of public relations and advertising in detail.
5

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
2
Use the leadership, communication and presentation skills in occupational events.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
5
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
3
Create communication programs within the public relations and advertising campaign.
5

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
5

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
5

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 4 52
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 8 8
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 7 7
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 45 0 153
Total Workload of the Course Unit 153
Workload (h) / 25.5 6
ECTS Credits allocated for the Course Unit 6,0