CRISIS COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT215	CRISIS COMMUNICATION	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit	Assist.Prof. AYSUN KAYA DENİZ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to describe risk and crisis and how to deal with risk and crisis situations, to summarize the steps of crisis communication and to analyze past practices of crisis communication.
Contents of the Course Unit:	Contents of the course include the subjects as in identifying crises, classification of risk theories, identifying the concept of trust and examination its importance, explanation how to build trust with discourses and explanation of processes of decision making and implementation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Tell at least 3 features of crisis communication
Find the causes of social media-based crises by following social media channels
Classify the reasons for the occurrence of risks
Example failings in crisis communication programs by reviewing past events
Strategically organize how to reach out to the stakeholder and communication channels in the event of a crisis
Compare and analyze the risk theories

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	STRATEGIC MANAGEMENT	Lecture & Question and Answer
2	Literature Review	STRATEGIC PUBLIC RELATIONS	Lecture & Question and Answer
3	Literature Review	FUNCTIONS OF STRATEGIC PUBLIC RELATIONS	Lecture & Question and Answer
4	Literature Review	STRATEGIC PUBLIC RELATIONS PRACTICES	Lecture & Question and Answer
5	Literature Review	DIFFERENT LEVELS OF STRATEGIC PUBLIC RELATIONS	Lecture & Question and Answer
6	Literature Review	CRISIS AND TYPES OF CRISIS	Lecture & Question and Answer
7	Literature Review	GENERAL REVIEW	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Literature Review	Causes of Crisis	Lecture & Question and Answer
10	Literature Review	CRISIS COMMUNICATION	Lecture & Question and Answer
11	Literature Review	Leadership and Examples in Communication with the Crisis	Lecture & Question and Answer
12	Literature Review	Post-crisis activities and examples	Lecture & Question and Answer
13	Literature Review	Online Reputation Management and examples	Lecture & Question and Answer
14	Literature Review	Case studies	Lecture & Question and Answer
15	-	GENERAL REVIEW	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Luecke, R. (2008). Kriz Yonetimi. Istanbul: Is Bankasi Kultur Publications.
Pira, A. ve Sohodol, C. (2012). Kriz Yonetimi. Istanbul: Iletisim Publications.
Ashcroft, L. S. (1997). Crisis management-public relations. Journal of Managerial Psychology, 12(5): 325-332.
Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding. Sage Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.		1
2	List the main features of communication in items.					4
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.		1
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.			2
3	Tell the basic concepts of public relations and advertising in detail.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.			2
2	Use the leadership, communication and presentation skills in occupational events.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.						5
2	Write press releases for the purpose of introducing the institution he/she works at or owns.				3
3	Create communication programs within the public relations and advertising campaign.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	4	52
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	8	8
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	7	7
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	153