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ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
STV464 ADVERTISING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Research on the subject Introduction Lecture and Discussion
2 Research on the subject The concept of advertising and marketing, two basic elements in advertising: analysis and creativity Lecture and Discussion
3 Research on the subject Purpose and functions of advertising Lecture and Discussion
4 Research on the subject Identity, self and consumption practices in the context of the purposes and functions of advertising Lecture and Discussion
5 Research on the subject Brand phenomenon in the context of advertising and marketing and how to create a brand? Lecture and Discussion
6 Research on the subject Factors affecting consumer behavior I Lecture and Discussion
7 Research on the subject Factors affecting consumer behavior II Lecture and Discussion
8 - MID-TERM EXAM -
9 Research on the subject Advertising campaigns Lecture and Discussion
10 Research on the subject Advertising campaign examples - analyzes / marketing strategies through brands Lecture and Discussion
11 Research on the subject Media planning in advertising Lecture and Discussion
12 Research on the subject Advertising copywriting I Lecture and Discussion
13 Research on the subject Advertising copywriting II Lecture and Discussion
14 Research on the subject Internet advertising Lecture and Discussion
15 Research on the subject An overview Lecture and Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -