| Explains the basic concepts and processes related to advertising. |
| Can analyze brand creation and management processes. |
| Can compare advertising campaigns. |
| Can evaluate advertising texts. |
| Explains the functioning of advertising campaigns. |
| Can evaluate the media planning step in the advertising process. |
| Explains the functioning and distribution of duties in advertising agencies. |
| Can discuss identity, self and consumption practices in advertising through advertising examples. |
| Explains the factors affecting consumer behavior. |