1 |
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The history of advertising in the world and Turkey |
Discussion |
2 |
Read chapters from the relevant book. |
Advertising purposes, advertising messages and effects |
- |
3 |
Read chapters from the relevant book. |
Advertising and persuasion-oriented advertising messages |
Lecture, Case Study, Problem Solving |
4 |
Read chapters from the relevant book. |
Gestalt theory |
Lecture, Individual Study |
5 |
Read chapters from the relevant book. |
Ad types |
Lecture, Problem Solving |
6 |
Read chapters from the relevant book. |
Advertisement and audience |
Lecture |
7 |
Read chapters from the relevant book. |
Advertisement and audience |
Individual Study |
8 |
- |
MID-TERM EXAM |
- |
9 |
Read chapters from the relevant book. |
Advertising Culture and Myth |
Individual Study |
10 |
Read chapters from the relevant book. |
Advertising environments |
Individual Study |
11 |
Read chapters from the relevant book. |
Advertising environments |
Individual Study |
12 |
Read chapters from the relevant book. |
Features of newspaper and magazine advertisements |
Individual Study |
13 |
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Television advertising production |
Individual Study |
14 |
- |
Storyboard |
Individual Study |
15 |
- |
An overview |
Discussion |
16 |
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FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
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