VISUAL PERCEPTION AND ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| ILT376 |
VISUAL PERCEPTION AND ADVERTISING |
5 |
3 |
3 |
5 |
SOURCE MATERIALS & RECOMMENDED READING |
| Teker, U. (2002). Graphic Design Advertising. Izmir: Dokuz Eylül Publications. |
| Avalin, M. (1997). Advertising Writing Art. Istanbul. Epsilon Publications. |
| Sansarci, E., Guler Ertan, Emin Sansarci. (2016). Meaning and Perception in Visual Arts. İstanbul: Alternative Publishing. |