VISUAL PERCEPTION AND ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ILT376	VISUAL PERCEPTION AND ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ADEM ÖZER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to develop the skills of visual, perceptive and visual expression, to show how these are used in the field of advertising and to present these forms of expression with a project.
Contents of the Course Unit:	The content of this course is to define the basic principles of advertising and types of advertising and to make designs with advertising culture content.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Develops visual messages by improving vision, perception and expression skills.
Designs a comprehensive visual project and visualizes this project with creative thinking.
Defines the concepts used in writing and creation process.
Uses Gestalt principles at an advanced level.
Communication Design prepares a communication campaign using the principles of science.
Uses advanced programs in the Adobe Creative Cloud console.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	The history of advertising in the world and Turkey	Discussion
2	Read chapters from the relevant book.	Advertising purposes, advertising messages and effects	-
3	Read chapters from the relevant book.	Advertising and persuasion-oriented advertising messages	Lecture, Case Study, Problem Solving
4	Read chapters from the relevant book.	Gestalt theory	Lecture, Individual Study
5	Read chapters from the relevant book.	Ad types	Lecture, Problem Solving
6	Read chapters from the relevant book.	Advertisement and audience	Lecture
7	Read chapters from the relevant book.	Advertisement and audience	Individual Study
8	-	MID-TERM EXAM	-
9	Read chapters from the relevant book.	Advertising Culture and Myth	Individual Study
10	Read chapters from the relevant book.	Advertising environments	Individual Study
11	Read chapters from the relevant book.	Advertising environments	Individual Study
12	Read chapters from the relevant book.	Features of newspaper and magazine advertisements	Individual Study
13	-	Television advertising production	Individual Study
14	-	Storyboard	Individual Study
15	-	An overview	Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Teker, U. (2002). Graphic Design Advertising. Izmir: Dokuz Eylül Publications.
Avalin, M. (1997). Advertising Writing Art. Istanbul. Epsilon Publications.
Sansarci, E., Guler Ertan, Emin Sansarci. (2016). Meaning and Perception in Visual Arts. İstanbul: Alternative Publishing.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to use the knowledge about subjects like art, design, culture and furniture history in their professional life and daily life.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to define the basic concepts of design principles in interior architecture.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to analyze national and international project management and processes in interdisciplinary work with internal and external labor market (public private sector and voluntary organizations)

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to apply interior design principles and skills by taking responsibility within an individual or group.
2	Students will be able to use drawing methods and techniques (CAD, 3D max and visual expression programs and freehand drawing) in their design work.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to organize interior architecture, application and technical equipment projects in interdisciplinary cooperation with other professional fields

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Adopting the principle of lifelong learning, students will be able to analyze possible problems and different regulations in interior design and planning areas with innovative, original and sustainable solutions.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The Interior Architecture program graduates will be able to organize unique, sustainable projects and activities in their field studies.
2	Students will be able to explain himself/herself in writing and speaking in Turkish and at least one foreign language in order to cooperate with related persons and institutions.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interior Architecture program graduates; will be able to develop solutions to issues such as interior application details, furniture design and building cost management using occupational standards and legal frameworks.
2	Interior Architecture program graduates will be able to design sustainable, original and innovative projects for interior architecture such as conceptual design, application detail projects and furniture design in their professional fields
3	Students will be able to organize interior design, application details and furniture design studies with local, regional, national and cultural sensitivity and ethical values interdisciplinary studies in cooperation.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	5	12	60
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	18	18
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	10	10
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	21	0	130