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FASHION AND BRANDING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MTT478 FASHION AND BRANDING 5 4 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Proceeding plan, aim and describing the content of the course, general description of the course, sources to be used, methods to follow Brain Strom, Lecture
2 Literature Review Definition of brand, the history of branding in Turkey and in the world Lecture
3 Literature Review Brand management process; brand image, brand equity, brand loyalty, brand awareness, perceived quality, brand association Lecture
4 Literature Review Brand designing process; explanation of brand identity, personality, brand name, symbol, logo, slogan Lecture
5 Literature Review Brand and differentiation, relation between corporate identity and brand concept Lecture
6 Literature Review Branding strategies Lecture, Case study
7 Literature ReviewLiterature Review Branding strategies Lecture, Case study
8 - MID-TERM EXAM -
9 Literature Review Branding strategies Lecture, Case study
10 Research Technical Visit Case study
11 Literature Review Branding strategies Lecture
12 Literature Review Branding strategies Lecture
13 Literature Review Stories of leader brands of branding in the field of fashion design Lecture
14 Literature Review Stories of leader brands of branding in the field of fashion design Lecture
15 Literature Review Stories of leader brands of branding in the field of fashion design Lecture
16 - FINAL EXAM -
17 - FINAL EXAM -