| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MTT478 | FASHION AND BRANDING | 5 | 4 | 3 | 5 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to provide the student with the comprehension of the effects of the strategies of marketing concept occurred in the late 20th century and at the beginning of the 21st century on fashion design field. |
| Content: | Contents of the course include; the concepts of brand and branding, analysis of the historical process, the place of the concept of consumption in the 20th century, relations of culture and behaviour with designing, examination of the corporate identity designing with fashion design samples, subjects of fashion as part of globalisation concept brand and design. |