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FASHION AND BRANDING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MTT478 FASHION AND BRANDING 5 4 3 5

SOURCE MATERIALS & RECOMMENDED READING

Aaker, D. (2018a). Guclu markalar yaratmak. Istanbul: Mediacat Publishing.
Aaker, D. (2018b). Markalama: Basariya ulastiran 20 temel ilke. Istanbul: Mediacat Publishing.
Arslan, K. (2009). Moda Tasarimi MUSIAD Arastirma Raporlari:60. Istanbul: Mavi.
Berg, J., V., D., Behrer, M. (2016). Markalar nasil genc kalir. Istanbul: Mediacat Publishing.
Calderin, J. (2013). The fashion design, reference and specification book. US: Rockport Publishers, Inc.
Hopkins, J. (2012). Fashion design the complete guide. Switzerland: AVA Publishing SA.
Idris, K. (2003). Marka olmak: Kucuk ve olcekli isletmeler icin markalarin tanitimi. Sayı:1, Turk Patent Enstitusu, Ankara:Wipo.
Okonkwo, U. (2007). Luxury fashion branding. China: Palgrave Macmillan.
Ries, A. ve Ries L., (2005). Marka yaratmanin 22 kurali. Istanbul: Mediacat Publishing.
Sorger, R., Udale, J. (2013). Moda tasariminin temelleri. Akademik Temeller Dizisi:10. Istanbul: Literatur Publishing.
Tungate, M., (2006). Modada marka olmak. Istanbul: Rota Publishing.