FASHION AND BRANDING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MTT478 |
FASHION AND BRANDING |
5 |
4 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define the concepts of brand and branding in the field of fashion and design. |
| Explain the place of the consumption concept in the 20th century. |
| Solve the magnitude of the corporate identity design on firms. |
| Criticise the fashion design processes on branding. |