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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

GLOBAL MARKETING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ISY505 GLOBAL MARKETING MANAGEMENT 1 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Global Marketing Strategy Process -
2 - Global Role of Marketing in Strategic Management -
3 - Global Marketing and Marketing Plan -
4 - Global Marketing Purposes -
5 - Global Marketing Audit -
6 - Global Internal and External Market Analysis -
7 - Global Defining Marketing Strategies -
8 - MID-TERM EXAM -
9 - Global Grouping of strategies and markets -
10 - Global Target Market -
11 - Global Positioning of products -
12 - Global Implementation of Marketing Plans -
13 - Global Implementation of Marketing Plans, Processes -
14 - Global Monitoring and Controlling Marketing Plans -
15 - Global Reassessment of Marketing Strategies -
16 - FINAL EXAM -
17 - FINAL EXAM -