GLOBAL MARKETING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| ISY505 |
GLOBAL MARKETING MANAGEMENT |
1 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Learning marketing strategies |
| Understands the objectives of the strategic marketing |
| Implement a strategic marketing plan |
| Develops itself in marketing strategies |
| By analyzing different marketing techniques to apply these techniques to the market |