| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| ISY505 | GLOBAL MARKETING MANAGEMENT | 1 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Karafakıoğlu, M. (2015). Uluslararası Pazazarlama Yönetimi Teori, Uygulama ve Örnek Olaylar, 9.Baskı, Beta Yayınevi Cateora, P.R., Money R.B., Gilly, M.C. & Graham, L.J. (2019). International Marketing, 18th Ed., Mc Graw Hill Education Hollensen, S. (2017). Global Marketing, Pearson |