| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| ISY505 | GLOBAL MARKETING MANAGEMENT | 1 | 3 | 3 | 6 |
Objectives and Contents |
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|---|---|
| Objectives: | Marketing plan focusing on key points of this course, especially marketing environment, strategy and content of the international community. |
| Content: | Some of the basic topics covered are: marketing strategy process, the role of marketing in strategic management, marketing, and marketing plan, marketing objectives, marketing audit, internal and external market analysis, identification of marketing strategies, grouping strategies and markets, target market, product positioning, marketing plans, implementation , marketing plan implementation process. |