GLOBAL MARKETING MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ISY505	GLOBAL MARKETING MANAGEMENT	1	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	MASTER'S DEGREE, TYY: + 7.Level, EQF-LLL: 7.Level, QF-EHEA: Second Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ÇAĞLA TUĞBERK ARIKER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Marketing plan focusing on key points of this course, especially marketing environment, strategy and content of the international community.
Contents of the Course Unit:	Some of the basic topics covered are: marketing strategy process, the role of marketing in strategic management, marketing, and marketing plan, marketing objectives, marketing audit, internal and external market analysis, identification of marketing strategies, grouping strategies and markets, target market, product positioning, marketing plans, implementation , marketing plan implementation process.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Learning marketing strategies
Understands the objectives of the strategic marketing
Implement a strategic marketing plan
Develops itself in marketing strategies
By analyzing different marketing techniques to apply these techniques to the market

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Global Marketing Strategy Process	-
2	-	Global Role of Marketing in Strategic Management	-
3	-	Global Marketing and Marketing Plan	-
4	-	Global Marketing Purposes	-
5	-	Global Marketing Audit	-
6	-	Global Internal and External Market Analysis	-
7	-	Global Defining Marketing Strategies	-
8	-	MID-TERM EXAM	-
9	-	Global Grouping of strategies and markets	-
10	-	Global Target Market	-
11	-	Global Positioning of products	-
12	-	Global Implementation of Marketing Plans	-
13	-	Global Implementation of Marketing Plans, Processes	-
14	-	Global Monitoring and Controlling Marketing Plans	-
15	-	Global Reassessment of Marketing Strategies	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Karafakıoğlu, M. (2015). Uluslararası Pazazarlama Yönetimi Teori, Uygulama ve Örnek Olaylar, 9.Baskı, Beta Yayınevi Cateora, P.R., Money R.B., Gilly, M.C. & Graham, L.J. (2019). International Marketing, 18th Ed., Mc Graw Hill Education Hollensen, S. (2017). Global Marketing, Pearson

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	50		Classical Exam
Final Exam	1	50		Classical Exam
TOTAL	2	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To explain the basic concepts and theories associated with the field of business administration		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To relate concepts and cases in the field of business administration		1
2	To make scientific and interdisciplinary research about the cases in the field			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To draw conceptual and theoretical connections between past and present business cases and to make forecasts for the future		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To make literature review for analyzing cases in the field of Business Administration and to use this information for personal studies.		1
2	To use the latest technology for making descriptive and exploratory research and to use this information for personal studies.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To conduct a field-specific study individually and to complete it with discipline and responsibility.		1
2	To assume duties and responsibilities in a team work as leader or team member and to fulfil them flawlessly.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To analyze data and findings in the field of Business Administration with respect to cause-effect relations and critical perspective.		1
2	To identify gaps in the theory and practice of Business Administration and to offer solutions for each.			2
3	To develop ideas as to how to use the information related to the field of Business Administration in professional life.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To convey information related with the field of Business Administration by using effective presentation and communication techniques		1
2	To use field-specific information for creation of various projects, activities and social responsibility programmes.			2
3	To conduct literature review, follow the recent developments and produce written and oral works in a foreign language				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To respect social, cultural, scientific and ethical norms and values in the processing and dissemination of data.		1
2	To follow latest developments in the field and direct personal studies accordingly within the framework of the lifelong learning principle.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	3	15	45
Assignment (Homework)	1	10	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	1	10	10
Final Exam	1	15	15
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	30	30
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	21	0	152