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CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY324	CORPORATE COMMUNICATION	6	3	3	7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The related subject in the coursebook + Presentation	Corporate Communication Concept	Lecture & Question and Answer & Discussion
2	The related subject in the coursebook + Presentation	Corporate Communication Elements	Lecture & Question and Answer & Discussion
3	The related subject in the coursebook + Presentation	Corporate Communication Channels	Lecture & Question and Answer & Discussion
4	The related subject in the coursebook + Presentation	Corporate Communication and Corporate Brand	Lecture & Question and Answer & Discussion
5	The related subject in the coursebook + Presentation	Strategic Management and Corporate Communication	Lecture & Question and Answer & Discussion
6	The related subject in the coursebook + Presentation	Strategic Management and Corporate Communication	Lecture & Question and Answer & Discussion
7	The related subject in the coursebook + Presentation	Corporate Identity, Culture and Image	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	The related subject in the coursebook + Presentation	General Revision	Lecture & Question and Answer & Discussion
10	The related subject in the coursebook + Presentation	Corporate Identity, Culture and Image	Lecture & Question and Answer & Discussion
11	The related subject in the coursebook + Presentation	Corporate Design and Visual Identity	Lecture & Question and Answer & Discussion
12	The related subject in the coursebook + Presentation	Corporate Reputation Management	Lecture & Question and Answer & Discussion
13	The related subject in the coursebook + Presentation	Importance of Media and Communication in Corporate Communication	Lecture & Question and Answer & Discussion
14	The related subject in the coursebook + Presentation	Importance of Media and Communication in Corporate Communication	Lecture & Question and Answer & Discussion
15	The related subject in the coursebook + Presentation	General Revision	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-