CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY324 |
CORPORATE COMMUNICATION |
6 |
3 |
3 |
7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explain the concept of corporate communication. |
| List the elements of corporate communication concept. |
| Demonstrate the relationship between corporate communication and corporate brand concepts. |
| Debate the concepts of corporate identity, corporate culture and corporate image. |
| Analyze visual identity elements. |