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CORPORATE COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY324 CORPORATE COMMUNICATION 6 3 3 7

SOURCE MATERIALS & RECOMMENDED READING

Belasen, T., A. (2007). The Theory and Practice of Corporate Communication, SAGE
Mengu, C. S. (2015). Kurumsal Iletisim Yonetimi ve Profesyonel Markalar, Derin Publications
Vural Akınci, B, Z., Bat, M. (2013). Kurumsal Iletisim Teoriden Pratige, Iletisim Publications