Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HRY324 | CORPORATE COMMUNICATION | 6 | 3 | 3 | 7 |
SOURCE MATERIALS & RECOMMENDED READING |
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Belasen, T., A. (2007). The Theory and Practice of Corporate Communication, SAGE |
Mengu, C. S. (2015). Kurumsal Iletisim Yonetimi ve Profesyonel Markalar, Derin Publications |
Vural Akınci, B, Z., Bat, M. (2013). Kurumsal Iletisim Teoriden Pratige, Iletisim Publications |