| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HRY324 | CORPORATE COMMUNICATION | 6 | 3 | 3 | 7 |
Objectives and Contents |
|
|---|---|
| Objectives: | This course aims to provide the students with information about how the institutions conduct communication activities with different stakeholders such as customers, shareholders, media etc. |
| Content: | The contents of the course include the subjects such as corporate communication concept, corporate communication elements, corporate communication and corporate branding, corporate identity, corporate image, corporate culture, corporate reputation management. |