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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY326 CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS 6 5 3 8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 The relevant subject in the coursebook Introduction to syllabus and expectations Question and Answer
2 The relevant subject in the coursebook Public Relations, Marketing and Advertisement campaigns Lecture & Question and Answer & Discussion
3 The relevant subject in the coursebook Advertisement campaigns in Public Relations Lecture & Question and Answer & Discussion
4 The relevant subject in the coursebook Research and Planning Stages Lecture & Question and Answer & Discussion
5 The relevant subject in the coursebook Analysis on Planning Stages Lecture & Question and Answer & Discussion
6 The relevant subject in the coursebook Practice and Evaluation Stages Lecture & Question and Answer & Discussion
7 The relevant subject in the coursebook Analysis on sample projects Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 The relevant subject in the coursebook Preparation of communication plan Question and Answer, Revision
10 The relevant subject in the coursebook Preparation of campaign budget Lecture & Question and Answer & Discussion
11 The relevant subject in the coursebook Flow and action plan preparation Lecture & Question and Answer & Discussion
12 Assignment Preparation Evaluation and measurement of campaigns Lecture & Question and Answer & Discussion
13 Assignment Preparation Presentation of Assignments Lecture & Question and Answer & Discussion
14 Assignment Preparation Presentation of Assignments Lecture & Question and Answer & Discussion & Group Work
15 Assignment Preparation Presentation of Assignments + Revision Question and Answer, Revision
16 - FINAL EXAM -
17 - FINAL EXAM -