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CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY326	CAMPAIGN APPLICATIONS IN PUBLIC RELATIONS	6	5	3	8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The relevant subject in the coursebook	Introduction to syllabus and expectations	Question and Answer
2	The relevant subject in the coursebook	Public Relations, Marketing and Advertisement campaigns	Lecture & Question and Answer & Discussion
3	The relevant subject in the coursebook	Advertisement campaigns in Public Relations	Lecture & Question and Answer & Discussion
4	The relevant subject in the coursebook	Research and Planning Stages	Lecture & Question and Answer & Discussion
5	The relevant subject in the coursebook	Analysis on Planning Stages	Lecture & Question and Answer & Discussion
6	The relevant subject in the coursebook	Practice and Evaluation Stages	Lecture & Question and Answer & Discussion
7	The relevant subject in the coursebook	Analysis on sample projects	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	The relevant subject in the coursebook	Preparation of communication plan	Question and Answer, Revision
10	The relevant subject in the coursebook	Preparation of campaign budget	Lecture & Question and Answer & Discussion
11	The relevant subject in the coursebook	Flow and action plan preparation	Lecture & Question and Answer & Discussion
12	Assignment Preparation	Evaluation and measurement of campaigns	Lecture & Question and Answer & Discussion
13	Assignment Preparation	Presentation of Assignments	Lecture & Question and Answer & Discussion
14	Assignment Preparation	Presentation of Assignments	Lecture & Question and Answer & Discussion & Group Work
15	Assignment Preparation	Presentation of Assignments + Revision	Question and Answer, Revision
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-